$59 Twill | LIMITED Time Only! Shop Twill NOW >
Did you like this article? Let us know! mib@makingitbig.com
Identity Theft: Poaching the Plus-Size Moniker
The fashion industry is all about reinvention…readjusting styles for a new season, reinterpreting color palettes, and reimagining prints and patterns to launch new trends. But over the past few years, you may have noticed another fashion reinvention – redefining “plus” size to only apply to women up to size 16.
This realignment shouldn’t come as a complete shock; after all, major fashion labels typically don’t offer any styles in plus, most retailers tuck their plus-size departments into out-of-the-way corners, and designers that do offer plus-sizes almost always use size 8 or size 10 models.
The terminology has changed, which is why MiB is standing up and reclaiming the space for women size 20+. We’re proud to design flattering and fashionable styles for what we’re calling the “Upper-Plus” woman. Forget being relegated to the sidelines. To us, you’re front and center.
But we want to hear from you. Let’s start a conversation about what being Upper-Plus means in the world of fashion. What changes have you noticed? Have you experienced shopping disasters or near-misses because “plus-size” has been redefined? What are your style needs, and what type of fashion do you crave?
Let the conversation begin!
Request your FREE
On the Plus Side Catalog
Order Now
Stay up-to-date with sales & deals